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Pricing for Profitability: How Finance Can Save The Bottom Line

Total Credits: 2 including 2 Accounting - Technical

Average Rating:
Accounting and Auditing |  ACPEN Industry Institute |  Industry
John L. Daly, MBA, CPA, CMA, CPIM
Course Levels:
2 Hours
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Much has been written recently about value pricing with some authors implying that understanding your product's value is the most important and perhaps only requirement for superior profitability.  While every company should understand product value, understanding cost, competition, and capacity utilization are far more important for most organizations.

Left unchecked to "value price" products, incentive programs usually motivate sales personnel to set price at the lowest allowable number.  Finance can influence profit in a big way by getting involved in pricing.  This session will show you how.

Basic Course Information

Learning Objectives
  • Understand the finance department's role in product pricing 

Major Subjects
  • Develop strategy
  • Understand value from the customer's perspective
  • Understand your competitor's value proposition
  • Manage capacity
  • Understand real cost

Course Materials


John L. Daly, MBA, CPA, CMA, CPIM's Profile

John L. Daly, MBA, CPA, CMA, CPIM Related seminars and products

John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development.  He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal.  John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer.  He is the author of "Pricing for Profitability", published by Wiley and Sons and a novel, "Tool & Die".


Sat, Jul 24, 2021 - 12:00pm to 01:53pm EDT
Tue, Aug 17, 2021 - 02:00pm to 03:53pm EDT
Mon, Aug 30, 2021 - 10:00am to 11:53am EDT
Sat, Sep 11, 2021 - 12:00pm to 01:53pm EDT
Tue, Sep 21, 2021 - 02:00pm to 03:53pm EDT
Thu, Oct 14, 2021 - 10:00am to 11:53am EDT
Mon, Oct 25, 2021 - 12:00pm to 01:53pm EDT
Sat, Nov 06, 2021 - 02:00pm to 03:53pm EDT
Mon, Nov 15, 2021 - 10:00am to 11:53am EST
Tue, Dec 07, 2021 - 12:00pm to 01:53pm EST
Sat, Dec 18, 2021 - 02:00pm to 03:53pm EST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Course Developer Executive Education, Inc.
Designed For Everyone involved in the pricing process as well as financial professionals who may not yet be involved in pricing.
Yellow Book No
Original Recording Date 1/6/2021
Date Added to Catalog 11/3/2020

Additional Information

Instructional Delivery Method Group Internet Based
Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Course Registration Requirements

Online Registration 

Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 

Promo Video



Overall:      4.7

Total Reviews: 26


Jesse L - Lansing, Michigan

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Joseph P - Rochester Hills, Michigan

"Great class!"

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