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Live Webcast Replay

Getting Ahead: The Art of Marketing for CPAs

Total Credits: 4 including 2 Business Management & Organization - Non-technical, 2 Communications and Marketing - Non-technical

Average Rating:
ACPEN Industry Institute |  Personal Development
Jonathan Robinson, MA, MFT
Course Levels:
4 Hours
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


To make more money in less time, all accountants need to learn to market themselves effectively to their clients or their firm. For better or worse, promotions and more money go to those who are the best marketers, rather than the most competent accountants.  In this fascinating and fun workshop, participants will learn seven key ways to get more clients and/or promotions through the art of marketing.

Basic Course Information

Learning Objectives
  • How to improve your standing with your boss or clients
  • Overcome your fear or reticence to do self promotion
  • Make more money by knowing how to get promoted and/or attract more clients in a shorter period of time
  • Give your firm or clients greater value so they will rave about what you have to offer

Major Subjects
  • Why marketing and self promotion are so important today
  • What keeps people from learning this skill, and how to overcome those obstacles
  • How to get people (your boss, co-workers or clients) to like working with you
  • How to sell someone on your services in a single minute
  • How to attract more clients or the attention of your boss in a way that "wows" them
  • How to get referrals from your clients or glowing reviews from your boss
  • The 3 communication skills every business person needs to master, and why
  • The 3 principles that really lead to more success in the business world, and how you can use those principles for you company and career

Course Materials


Jonathan Robinson, MA, MFT Related seminars and products

Jonathan Robinson is a psychotherapist, best-selling author of ten books, and a professional speaker from Northern California.  For the past 30 years he has spoken to dozens of Fortune 500 companies including Google, Microsoft, Dell Computer, Coca-Cola, and Fed-Ex. Mr. Robinson has made numerous appearances on the Oprah show and CNN, as well as other national TV talk shows. He has reached over 100 million people around the world, and is known for providing his audiences with immediately useful information presented in a fun and entertaining manner.


Jonathan speaks regularly to Fortune 500 companies such as Google, Microsoft, Dell, Bank of America, Coca-Cola, and FedEx/Kinko’s. In his public talks and workshops, Jonathan is known for providing his audiences with powerful and immediately useful information in a fun and entertaining manner.


Wed, Aug 11, 2021 - 10:00am to 01:44pm EDT
Sat, Aug 28, 2021 - 02:00pm to 05:44pm EDT
Fri, Sep 17, 2021 - 10:00am to 01:44pm EDT
Thu, Sep 30, 2021 - 02:00pm to 05:44pm EDT
Thu, Oct 07, 2021 - 10:00am to 01:44pm EDT
Fri, Oct 22, 2021 - 02:00pm to 05:44pm EDT
Fri, Nov 12, 2021 - 10:00am to 01:44pm EST
Tue, Nov 30, 2021 - 02:00pm to 05:44pm EST
Fri, Dec 10, 2021 - 10:00am to 01:44pm EST
Wed, Dec 22, 2021 - 02:00pm to 05:44pm EST

Additional Info

Basic Course Information

Course Developer Jonathan Robinson
Prerequisites None
Advanced Preparation None
Original Recording Date


Yellow Book


Designed For


Date Added to Catalog


Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
Course Registration Requirements Online Registration

Promo Video



Overall:      4.5

Total Reviews: 2


Christopher L

"Thanks! Nice seminar in a challenging environment (online)."

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